If life is a company, or a shop, I would love to be “The Body Shop” for so many reasons. But mostly because this company not only looked beautiful outside by selling products which can make you look prettier and more confident, but they also “beautiful inside”. By saying beautiful inside it means that this firm cares about their surroundings, mostly about the natural environment. Once they even give a tree seeds for all of their customer to prevent reducing rate of oxigent in the air. They encourage customers to return their plastic bottle to prevent environmental damage caused by plastic waste. They also started ew other causes such as “Againts Animal Testing”, “Activate Self Esteem”, “Defense Human Rights”, “Protect Our Planet”, etc. I think their way to encourage people to care about their surroundings is very creative. They don’t only launch campaign for promotional use only but they actually run the campaign it self pictured in their in store activation, continous CSR, and other constructive activities. They realy shows us that to be beatiful is not only all about the outsides, but also inside.